One Stop Shop: Linking Students to your Web Presence

Before I go deeper into Social Networking, YouTube, podcasting and the like… I thought it would be a good idea to do a little preventative maintenance.
How to Promote
For a while now, I’ve been plugging our different avenues of communication in four ways

email- it’s good for some things, granted a good percentage of students don’t do [...]

Stickyness: How to make your web presence attractive time and time again.

I’m not a pro at getting heavy traffic and keeping it, so I thought I might link to a post from someone who is.
Tibi over at Lost Art of Blogging gives some tips on Stickifying your blog (making up words here left and right). These are some great tips for student bloggers, but I think [...]

Lowering Your Standards: Leaving the fancy schmancy out of YouTube, MySpace, and Facebook

And Again I Say, “Lower Your Standards.”
Today’s post may be a breath of fresh air to some (one out of two readers). No joke: YouTube is meant to host unprofessional videos. Getting a custom made myspace background for your admission counselor pages takes away their souls. Facebook is meant to not have layouts and too [...]

Advertising or Publicizing Your Events Using MySpace and Facebook

Email is for Spam
I barely read my email anymore. I’m not sure if it’s because I need Ritalin or drink too much caffeine, but email is boring. We need email though. It is necessary: for opening up MySpace, Facebook, YouTube, and Second Life accounts. But that’s about all it’s good for. I can subscribe to [...]

Putting Spin on the Inappropriate in Myspace and Facebook

Not That We Hunt for This Stuff
I’m not sure that using SNSs for screening is a good thesis for Counselor MySpace pages. It betrays trust, word gets out that your institution befriends students to find out their darkest secrets and your campaign to reach students through MySpace and Facebook takes some damage. Now I’m not [...]

Using MySpace and Facebook To Recruit Effectively

Be Inventive In The Right Way
You wouldn’t use a salt shaker to put mayo on your sandwich. Nor would you use a straw to cut your steak. A good idea would be to use the shaker for salting your food (or the radical sugar in your coffee) and then straw to drink in a more [...]

MySpace is a Scary Place for Admission Professionals

There’s something wonderful about beginning something on a negative note. You’ve messed it up already, Tim. Jerk took a hammer to my brand new Honda. But really, when a social networking site is mentioned, they bring dents into the conversation. I’m certain that the tendency for academic institutions to shy away from MySpace is directly [...]