Germs and YouTube: Viral Marketing and Recruiting

I Obsess Over Restaurants

Come to think of it… I obsess over a lot of things. If you have a couple of conversations with me, you’ll know that I love this restaurant called holé molé, that I got my Macbook Pro for 400 bucks, and that there’s an AAMCO just down the street that won’t rip you off (you can also shop for telescopes while you wait).

Apparently this means that my word of mouth marketing is like me spreading a disease. I’m not the normal person when it comes to word of mouth stuff. If you’re hitting certain switches for me such as tabletop video games, free wireless internet, or returning my call when even though you’re not open I’m going to tell everyone who I think will adequately appreciate. But normal people will tell their friends about safe stuff so they don’t look stupid. Stuff that’s funny, stuff that is free, stuff that will assuredly blow their minds.

Let’s keep it clean

I’m pretty sure that the most effective viral marketing happens on accident. I’ll use YouTube or MySpace TV to convey a message. Why not communicate a basic process over video such as the application process? Or do a video tour of the residence hall for a student who lives a time zone away. Whatever you do, you probably won’t have students flocking to your school because of a hilarious video, but you may have a prospective student show their friends where they’re living their freshman year. And you’ll cut down on phone calls when they watch a video announcement.

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Tagged as: Admission, College, Higher-Ed, Recruiting, Viral Marketing, YouTube